About Blind Loyalty
The Blind Loyalty Trust’s sole purpose is to offer hope and clarity through essential ophthalmology procedures to under-privileged patients requiring corneal transplant surgery.
The Blind Loyalty Trust has been set up as an outcome of a very difficult and testing time in 2022 when Amanda Cromhout, a patient of Dr Michael Attenborough, was struck by fusarium keratitis. This has temporarily left her blind in her right eye. Amanda endured three months of intense pain and received two emergency corneal transplants. While Amanda was going through such an intense and painful experience, she realised this was something she would never want others who cannot afford healthcare, to have to endure, without financial support.
For this reason, she has founded the Blind Loyalty Trust.
Being sight-impaired has been the biggest life adjustment I have faced in 52 years, let alone the three months of terrifying pain in 2022. If we can change the life of just one patient, this has all been worth it! Obviously we want to change the lives for so many with the support of the loyalty industry and the generosity and kindness of so many around the world.”
All funds raised for The Blind Loyalty Trust will be used for ophthalmology procedures. Dr Michael Attenborough will be the specialist surgeon. Dr Attenborough already generously offers his time, where possible and appropriate, for pro bono work. Hard surgical costs will be covered by The Blind Loyalty Trust and the trustees will request other service providers to also contribute to procedures wherever possible.
Fundraising will be through various channels as follows:
The Blind Loyalty Trust is supported by corporates willing to donate towards the trust’s purpose or to contribute in other ways. Some of the corporate brands prefer to remain anonymous but all generously donated funds are gratefully received.
Amanda Cromhout will create content about your loyalty programme sharing tricks and tips on how customers can best engage with your programme. This is for a loyalty influencer or loyalty brand ambassador fee which will go straight to the trust.
Blind Loyalty Book
Amanda Cromhout is a loyalty professional and is in the midst of completing her book about loyalty brilliance. She has always promised to write her loyalty book; it is titled Blind Loyalty. All proceeds from the publication will go to The Blind Loyalty Trust.
Many individuals have already donated to The Blind Loyalty Trust via backabuddy in support of Amanda Cromhout’s quest to run the 90km Comrades ultra marathon in June 2023, with sight in only one eye. Other runners are also joining The Blind Loyalty Trust fundraising.